What is a Demand Generation System?
Last year Laura Ramos, the B2B Marketing guru at Forrester, stated that the lead management automation market was confusing. There are many players, and many sub-categories. Demand Generation is...
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Sales Intelligence: Track (Down) Website Visitors
The Challenge: you’ve invested in PR, Search Engine Optimization, Pay-per-Click ads to drive people to your website. A lot of people visit, they read a couple of pages, and then they leave. A lost...
View ArticleAbandon Your Marketing Automation System!?
I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form...
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